What is
Ignite?

An executive program that aim for Kingdom of Saudi Arabia to be leading country in the digital content sector and its platforms by 2030 through:

Regulation

Provide the appropriate environment by improving the regulatory and legislative environment in the digital content sector

Governance

An integrated governance that stimulates expansion and growth and encourages innovation

Development

Stimulate digital content market

I
Invigorate
Preparation of digital content in KSA
G
Grow
Development of investment potentials in digital content and its platforms
N
Nurture
Sponsorship of local digital advertising sector
I
Improve
Access to talents in digital content and its platforms markets
T
Transform
Development of infrastructure of digital content and its platforms in KSA
E
Enable
Governance of the sector and improve relevant legislation

36

quality initiatives to improve content market

Financing initiatives

Developing and stimulating the digital content sector in the Kingdom

Regulatory initiatives

To ease labor, data protection and privacy and property rights regulations

Training and qualification initiatives

Establishment of Digital content academy & launch scholarships and apprenticeship Programs

Members of Digital Content Council

H.E. Eng.
Abdullah Alswaha

Minister of Communications and Information Technology
(President of the Council)

H.E. Eng.
Khalid Al Falih

Minister of Investment.

H.E. Dr.
Mohammad Al-Sudairi

Deputy Minister of Education for Universities, Research, and Innovation

H.E. Mr.
Hamed Fayez

Deputy Minister of Culture
(Vice President of the Council)

H.E. Dr.
Saad Alkasabi

Governor of the Saudi Standards, Metrology and Quality Organization

H.E. Dr.
Mohammed Altamimi

Governor of the Communications and Information Technology Commission

H.E. Ms.
Esra Assery

CEO of the General Commission for Audiovisual Media

H.E. Mr.
Abdulaziz Al-Swailem

CEO of the Saudi Authority for Intellectual Property

H.E. Dr.
Abdullah AlMaghlouth

Deputy Minister for Government Communication